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Rubaiyat hosts fashion design initiative in collaboration with Vogue Italia

  Emerging Saudi Designers in the Spot Light 

In an unprecedented initiative in the Kingdom of Saudi Arabia, Rubaiyat, Saudi Arabia’s go-to luxury destination, and Vogue Italia, the most influential Italian fashion title, have come together to provide an international platform for Saudi female fashion designers.

To be part of this initiative, talents were required to submit their portfolio by March 10th 2016 on the “Upload Your Talent” section of Vogue Italia’s website ( or by email to

The collections will be reviewed by the team of Vogue Italia, who will be responsible for selecting the works of ten designers and choosing the winning one who, sponsored, will have the chance to present her collection in Milan.

All the finalists will exhibit their work at the Rubaiyat department store in Jeddah and will have the opportunity to showcase and sell their collections at the Stars Avenue Mall.

Wafaa Abbar, President of the Rubaiyat Group, stated: “It is tremendously rewarding to see Saudi women being given such an opportunity on the world stage. We, together with Vogue Italia, are delighted to help highlight some of the Arab world’s most talented and emerging designers.”

Franca Sozzani, Editor-in-Chief of Vogue Italia, commented: “This initiative builds on Vogue Italia’s deep commitment to promote new fashion talents, knowing how important it is to offer them relevant and concrete international platforms to present and advance their creativity.”

It comes as no surprise that Sheikh Abdullah Binzagr, Owner & Chairman of Rubaiyat Group, an honored recipient of the Cavaliere dell’Ordine della Stella d’Italia (Knight of the Order of the Star of Italy), is the driving force behind this latest project; a prominent figure in the Saudi business community, he is known to foster new talents.

Identifying the next generation of Saudi fashion talents is one of the goals of the first edition of the Jeddah Vogue Fashion Experience, a forum for women, to be held in Jeddah from April 20th – 22nd 2016.

The Experience, jointly organized by Rubaiyat and Vogue Italia, and sponsored by Mohamed Yousuf Naghi Motors, sole official BMW importer in the Kingdom, is recognized as the first international fashion happening in Saudi Arabia, a market that is gaining more and more attention due to its expanding industry and economic growth.

In partnership with the National Home Health Care Foundation, this event will feature a unique experience to Scout the best female talents, embracing their ambition and promoting their work on an international platform whilst adding to this initiative a humanitarian dimension by supporting the National Home Health Care; An opportunity that combines efforts and talents for a good cause.

To put the spotlight on women and recognize their powerful role in the world and to raise funds for those in need are the other objectives of the Experience.

All the funds raised, thanks to the organization of a women’s charity Gala Dinner, will be donated to the World Food Programme, which will encourage and support the empowerment of women living in underdeveloped areas of the world.


click here to check Rubaiyat in VOGUE ITALIA – Feb Edition


click here to check Rubaiyat in VOGUE ITALIA – March Edit

click here to check Rubaiyat in VOGUE ITALIA – April Edit

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